"Get on, Get off"

1. The "Get on, Get off" Lynx campaign the women are represented as fun loving air hostesses that work on a nudy airline. The women are represented as hungry for sex. The message that they are sending to men is that women are not in control and they will satisfy their sexual needs.

2. The women have more screen time because they are showing off their body to the men. Men have less screen time because they are the bosses and the women are the workers and they do more work. In the last shot the women are massaging the men which means that the men are in power.

3. It has not changed because it has still tapped into men's minds and fantasies and is still about getting laid but they have changed it a little bit as it is not as hardcore as they usually make adverts. Men get turned on when they see the Lynx adverts.

4. In the media, gender is represented differently. But women are not superior because they are not the main characters and they are more soulless and work more as one whilst men have their own back stories and usually have their own unique personality. Women have a negative representation as they are usually prostitutey. Men are more positively represented as they are usually the hero of the advert's story.